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Have extra time due to the quarantine? Take the time to improve your digital brand.

Everything is virtual nowadays, especially with the impacts of COVID-19. Most likely, employers will be introduced to you through your online presence before they ever meet you in person.


The most obvious platform for building a professional digital brand is LinkedIn. The networking site allows members to create profiles and interact with professionals. Members can invite anyone to become a connection including potential employers. Make sure your profile is complete. The profile allows users to highlight their education, experience, skills & endorsements, and interests.

Use LinkedIn as a platform to tell your story. Express to employers why you’re the right person for the job. Describe your background in detail. List your experience as well as any relevant skills and interests. Specify why you are the most qualified person for the job.

The best way to get the most mileage out of LinkedIn and other networking sites is to stay actively engaged. Join groups, strike up a conversation, and comment on articles. You never know what kind of connections you’ll make through your LinkedIn interactions.

Still not sure how to create a good LinkedIn profile? Take some advice from the crew at LinkedIn. LinkedIn has many articles offering advice and tips. Visit their blog.


A complete Handshake profile will make you five times more likely to be messaged by an employer. It also helps Handshake to provide more relevant job recommendations. Consider these things when building your brand. Edit your profile, update your resume, and apply for jobs that fit your skillset.

Here’s the biggest difference: Be familiar with the software you’ll be using for the interview. Whether the interview is happening via Zoom or Skype, make sure you know how to log-on and adjust your settings accordingly. Make sure you have a good Wi-Fi connection. Choose a location with solid audio and video quality.

Handshake is one of the top ways for college students to find jobs. The website allows students to explore career options, find internships, and connect with employers. There are currently

9,500+ jobs, 3,000+ internships, and close to 100 career education workshops and info sessions in Handshake right now. Include these three things on your profile to increase your chances of getting hired.

Facebook, Twitter, and Instagram

Don’t leave out Facebook, Twitter, and Instagram. Although these platforms aren’t typically thought of as brand builders, they are still powerful tools. Each of these platforms gives you the opportunity to express yourself in different ways. It also allows you to build your brand in a way that’s unique to your professional goals.

Think about how you want to present yourself on social media platforms and focus your brand around that vision. Facebook is also a great platform to find professional-related events like career fairs and workshops. Meanwhile, Twitter and Instagram give you the opportunity to directly connect with potential mentors in your field.

On a separate note, employers are likely to check your social media pages before they hire you. Make sure your profiles are presentable. Go back through old photos and posts. Everything on your profile should be ready for an employer’s eyes.


Lastly, check out UCLA ONE! UCLA ONE is a network dedicated to connecting Bruins and UCLA alumni in a trusted environment. Leverage your Bruin network and the collective power of the vast alumni network. Introduce yourself and build relationships with Bruins all around the world.

Take advantage of your time in quarantine. Build your brand on social media, and make use of networking sites. Improving your digital brand may be the key to landing your dream job.