Join our sales team at WHTM, a premier station in Harrisburg, Pennsylvania, proudly affiliated with Nexstar Media Group, the largest local television and media company in the United States, as a MultiMedia Account Executive. Our cross-screen marketing approach includes abc27 broadcast television and digital platforms, as well as streaming video, pre-roll, display search, and social. Committed to delivering outstanding content and advertising solutions, we serve a diverse audience and clientele. Situated in Central Pennsylvania, our location offers easy access to major cities such as Washington DC, Baltimore, Philadelphia, Pittsburgh, and New York City, all within a five-hour radius. Covering a vast ten-county region, we are at the forefront of providing top-notch media services to our community and beyond.
Key Responsibilities:
Revenue Growth: Develop and execute innovative strategies to consistently exceed advertising revenue targets across television and digital platforms.
Client Relationships: Cultivate and maintain strong, credible relationships within the local business community, serving as a trusted advisor to clients.
Sales Initiatives: Drive new business acquisition through proactive outreach and strategic sales efforts, leveraging our extensive reach and market presence.
Account Management: Nurture existing client accounts while actively pursuing new business opportunities to expand our client portfolio.
Sales Presentations: Prepare and deliver compelling sales presentations that effectively demonstrate the value proposition of our advertising solutions.
Consultative Selling: Provide expert guidance to clients on the most effective advertising strategies to promote their products or services.
Media Planning: Collaborate with internal teams to develop customized advertising schedules tailored to meet client objectives and maximize ROI.
Creative Collaboration: Work closely with clients and creative teams to develop engaging and impactful advertising campaigns.
Additional Responsibilities: Flexibility to undertake additional duties as assigned, contributing to the overall success of our advertising sales team.
Requirements & Skills:
Professional Certificates, Associates, and/or Bachelor’s degree in Marketing, Advertising, Business, or related field, or equivalent combination of education and experience.
Minimum of two years of sales experience preferred but not required, preferably within the media or advertising industry.
Strong communication and negotiation skills, with the ability to effectively present ideas and influence decision-makers.
Proficiency in utilizing various office equipment and computer applications.
Proficiency in the Microsoft Office Suite, including Power Point, Excel, Word, and Outlook.
Benefits:
Competitive salary and commission structure
Comprehensive benefits package including medical, dental, and vision coverage
401(k) retirement savings plan
Paid time off and holidays
Professional development opportunities