Description
The Junior Analyst is a key team member of the Augmented Intelligence & Measurement team, with a primary focus on supporting healthcare research and analytics across a portfolio of clients. The Junior Analyst will help advance the impact of analytics across Lippe Taylor as a strategic partner to our clients and will contribute to a culture of increase data literacy and data driven decision-making. The role will be actively across multiple projects and programs and will continue to work on innovative ways to report and measure results for our clients to better understand key insights that answer critical questions and will be able to communicate results quantitatively, contextually and with a storytelling mindset to various stakeholders.
Responsibilities:
- Assist in projects by supporting data export, aggregation, deck development, analysis execution, and the creation of actionable insights for client presentations.
- Gather, aggregate, and manage data from platforms like Talkwalker and Audience Tools like Helixa and Resonate, ensuring accuracy and integration with client strategies.
- Analyze data and formulate actionable insights that align with overall client business objectives.
- Support exploratory analytics, including social listening, survey development, audience analysis, search analysis, and measurement.
- Develop a solid understanding of earned media, social, digital, and other measurement frameworks while learning proprietary methodologies.
- Program, execute, and oversee primary research projects utilizing partner research tools.
- Participate in internal status meetings and confidently share reporting and insights during client-facing interactions.
- Deliver ongoing reporting and optimization recommendations, providing clients with insights into consumer behavior, KPIs, and performance across multiple lines of business.
- Manage recurring reports and ad-hoc project timelines, ensuring on-time delivery and data accuracy.
- Collaborate with cross-functional internal teams (Creative, Planning, Engagement, and Digital) to guide decision-making and project execution.
- Take ownership of projects, managing up and ensuring deadlines are met effectively.
Requirements
- Demonstrated knowledge in a communications and marketing agency, developing, executing, and reporting on earned, owned and paid campaigns
- Some knowledge of social media landscape, including emerging platforms and best practices
- Must have healthcare research experience
- Some experience using social listening and real-time data tools (i.e. Talkwalk, Resonate, Infegy, etc.); audience segmentation (i.e. social media audience segmentation with third party platforms or manually) and dashboarding tools (Google Web Analytics)
- Strong knowledge of excel (power-user is preferred)
- Ability to drive business forward and willing to gather, maintain and report out on data
- Ability to demonstrate critical and analytical thinking
- Passion for, and interest in?social and emerging media
- Strong organizational, presentation and interpersonal skills including the ability to juggle multiple assignments / clients and cope with stressful situations
- Ability to prioritize and handle high-volume detailed work
- Be enthusiastic, flexible and willing to go beyond assigned duties
- Be a strong team player and able to work autonomously
- Demonstrate self-motivation to learn and grow as an analyst, be curious and always try to learn that latest in the field
About you:
Experienced: You have experience in public relations, communications, and creative storytelling, with a focus on research, measurement and analytics, in-house or agency. You are a disciplined team player who embraces opportunities to teach, learn and collaborate. You are excited to understand your clients’ roles in the context of the big picture of their industry and how /prompt. can elevate their brand. You ask questions, know how to research and are resourceful in how you can best serve your team, clients, and career goals. You have high standards for your work and the value we drive; you remain accountable to yourself and your team. You are proactive and have worked on multiple projects at once, interacting across leadership, teams, and clients regularly. You are prepared to earn influence and drive success at every chance.
Project Manager and Accountable: You understand the importance and value of your role as the driver of your work – for your growth, your company, and your team. You are organized and proactive in follow-up to ensure that all engines run smoothly. You know the value of being a team member that everyone can count on!
Our Commitment to you:
- Provide a safe and respectful workplace, that is diverse and inclusive in nature
- Always be available to listen to your needs, concerns, and feedback
- Help you articulate and achieve your goals
- Purposefully drive business that meets your passions
- Share best practices, industry news and innovations
- Give you the time you need to have wellness and mindfulness
- /prompt. Group is an Equal Opportunity Employer